Audience Research - Questionnaire

Film Genre : Questionnaire

These sets of closed/open questions were asked between the ages approximately 16-25 years old, this will give me both sets of information qualitative and quantitative data that can be useful.  Also the sample was surveyed to 20 people, this is a small sample of people however it is representative to the audience. By doing this questionnaire getting a insight of what they see in films and their general interests of what they think of gangster crime film can influence the way I think when making my film trailer.

Questions

1. How. old are you?

16     17     18    18+

2.  Are you male or female?

Male     Female

3.What is your favourite genre?

Action   Horror    Adventure    Comedy    Crime   Romance  Sci-fi  Animation

4. Name the last gangster/crime trailer you watched?

______________________________

5. Do you think the sound is important in gangster/crime film?

Very Important   Not Important  Doesn’t matter

6. What was the last gangster crime/film have you watched?

___________________________

7. How do you feel when watching a gangster/crime film?

Excited   Shocked  Nervous Happy

8. What social media site do you use most often?

Snapchat   Instagram  Facebook Twitter  Tumblr  Whats app  Youtube .

Results

From the graphs I asked 50% percent of boys and women, i have done this so that the sample was not gender biased from my findings. Also I have asked 5 people from each age group so that could understand how they feel about movies and what their interests are. On the top right pie chart most of the audiences favourite genre was Action, I did some probing asking them relatable questions on why they picked the Action genre. Majority said that they generally like Action films because they often see their favourite/popular actor that is starred in the film. Another finding from my results were that 3/4 of the audience thought that the sound in a gangster/crime film is very important because some said it builds up tension and suspense for the audience to suggests that something going to happen or scare them. Especially sound in films like Godfather scenes help indicate that some situations are in danger or they are going to lead into chaos. Another finding from my results was how the audience would feel when watching a gangster/crime film, a vast amount of people said excited. This shows that in a gangster/crime film people would normally be excited therefore this factor would be good when making my trailer as I can relate it to their needs in what makes a good gangster film. On the other hand I asked further questions on why they would feel that way, and they said there are always scenes that build up calmly but then a plot twist happens that escalates quickly which make the audience feel that there something more to the story. It engages the audience to keep their attention and focus onto what will happen next. In addition Q4&6 both had similiar answers stating the films that they watched and the trailers they watched, for example recent films including Jack Reacher, Dont Breathe, Fast & Furious 8, Now You See Me 2, The Godfather, John Wick and many other films showing that the audience are up to date on the latest current films in the recent years. Finally I asked what social media app they use most often and some people said Snapchat, by this I know the most common media the audience use to get useful information and how advertisements are reaching to the audience through advanced technology.