The
poster for Jason Bourne (2016) is very simple but effective, in the poster we
see the protagonist in low-key lighting. This could show that Jason has two
sides to his character, in the previous films he is known for his ability to
kill people. However he is shown to be a genuinely good person through the
people he meets on his journey. Also Jason is holding a gun right beside him
which connotates authority and power suggesting that he is a real threat
against the community or using it for his own protection. In the poster they
have only used white and black especially in contrast with the title because it
more visible and easy to see for the audience, also the headline “You know his
name” is very effective because throughout the Jason Bourne film’s his
character has become well-know and
popular . Therefore the audience will already know what to expect from him and
how the main character will come across dangerous task he needs to do in the
film. Moreover on the bottom of each advertisement we can see “#Bourne”, this
is a hashtag that people can use on their social media accounts to find others
with the same content/theme. These hashtags is very popular nowadays especially
when finding something similar, industries can use this easily with its low
cost and how effective it can be. The third poster is filled with text more
compared to the other two advertisements, this one contains the official date
of when the film would come out at the bottom. As well as the film rated as
PG-13, advising the lower aged audience the film they may need parental
guidance for some of its inappropriate scenes. In addition we can also see
credits to some people who helped to create the film.
Trailer Analysis
In the beginning of trailer, it starts
with a mid-shot of Jason on his bed looking up. His facial expression looks
very confused and lost, which could suggest that he stressed and overthinking
too much about his life. We can see from the lighting he has some sweat across
his forehead to reinforce the idea, that hes thinking about how his life came
to the point where he has to keep running to find out his identity.
After the mid-shot a montage of scenes are put together, these scenes are memories of the past Jason Bourne to show what he went through in order to survive. But to also show that he did it to find who he is, fast paced edited scenes were put together to build tension making the audience feel more aware and hyped of what he is capable of. We also see more of these montages of him either killing, running or trying to use smart tactics to survive. This supports the idea that Jason is a super assassin and can overcome challenging tasks when he wants, making him invincible and a threat to others.
Over-the-shoulder shot was taking which
we see the perspective of what Jason’s seeing, a woman named Nicky Parsons
former CIA looking innocent towards him. This could suggests she feels sympathy
for Jason as she knows he is a good person and only wants to help him. In the
film she actually helps him by hacking files and finding out about Treadstone,
she finds out he was apart of it.
In the middle of the trailer a establishing shot is used showing an aerial view of the inner city. This shot is effective because it sets out the scene and tone for the film, also we can see some smoke coming from one of the buildings suggesting that the place is in danger. This is where Jason is most likely to be as he is looking for clue and hints, while the government are notified that files were hacked and now tracking down the location of where the two might be.
In the end Robert Dewey tells him “You’re
not gonna find peace until you find out who you are” to Jason, the close-up of
Bourne’s facial expression tells us that he is disappointed and frustrated
towards himself. The low-key lighting shot adds onto the point that Jason will
always have a good side but also a bad side to him reflecting his character and
what he experienced before all of this happened.
Target Audience:
I think the target audience for Jason
Bourne film would be 15+, this would be a suitable age because it does contain
some gruesome fighting action and explosions which a mature age would
understand. Also I think the film would be more of a male gender audience due
to a action genre film where men would enjoy rather than how a female would see
it. In the film there predominately more males being presented than females
which could appeal more to
males than females.
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