Advertisements for Deadpool have been
displayed again simple and minimal. On the first picture we see a close-up of
half his body, I think they intended to do this because they would instantly
know and familiarise themselves that it is Deadpool. Also the colour red from
his superhero costume corresponds to the headline “Deadpool” in red, therefore
creating a house style for him. His costume is a tight black and red leather
suit, including gun holsters while carrying a gun (prop) which will help him
along his quest. On the bottom of the poster we see extras that are added
containing the release date, production company etc.. One thing that stands
out on all posters here is the slogans like “Wait ‘Til you get a load of me”
and “Bad Ass. Smart Ass. Great Ass.” These including catchy phrases or quotes
from the character, makes the poster more friendly and welcoming attracting the
audiences attention because of its good sense of humour.
Trailer Analysis
A
establishing shot is presented at the beginning, giving the audience an aerial
view of the location. It sets the scene at a busy city more like New York which
is stereo typically known for having loads of taxi’s, busy streets with majority
tourists who come visit.
Here is a two close-up shots, with one with his facial expression and the other both holding their hands together firmly. This suggest that the couple are unhappy but united as husband and wife, when he is told that he has cancer so his very cautious about himself. However the wife feels sympathy towards her husband due to his health at risk.
In the middle of the trailer a over-the-shoulder shot of a mysterious looking man, his facial expressions looks very fierce and deceptive suggesting that he could be a dangerous man especially if he has never met him in his life. Although the man helps him cure his cancer but only if he is willing to accept to live a life with special abilities, like having his body indestructible.
These
four shots in
a montage were
fast
paced edited while Wade was being brought to the lab. Each shot was right
before another which was quick and rapid, building tension towards the
audience that somethings not right. Close-ups of his face and the needle all
link up to indicating that things doesn't feel as if he should do it. Eventually
in the long shot he survived a massive bomb explosion which left the city
dismantled, which was lucky and felt as if he had his life back now but
left wonder how long was he out for.
In
this mid-shot we then see Wade who’s face became ruined by the cure looking at
a mask, which he created himself. This signifies how important the mask is to
him because he
cannot show or reveal his identity for his life. However he then
claims himself “Deadpool”,
and hunts down the man who done this to him with the
help of Colossus and Negasonic
Teenage Warhead.
Target Audience:
I
would say the target audience would be ages 13-18 for teenage
since the
film has comical characters within a twist of the bad guys
verses the good
guys. I think the gender base will be aimed mainly at
males because of how
females aren't seen in the film industry as much
as men. However a niche audience of females for the superhero
Negasonic Teenage Warhead.
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