Film Research - Suicide Squad (Poster/Trailer Analysis)

Poster Analysis

Posters for the film “Suicide Squad” has been laid out very minimal and simple. As we can see on the left hand side there are all the characters that are included in the movie, as well as their names which is very useful for target audience. This is because they have might seen recent films that contain key actors/actresses they like or dislike. Moreover there is some text on the bottom of the poster including a “hashtag” which is seen a lot in social medias, these will keep people updated to news about the film, ratings, and normal discussions . We see next to the hash tag a small date of when the movie is going to be released, this ensures and reminds the audience. Small Details like if the film has a selection to be viewed in 3D in the cinema, some audiences like to watch in 3D giving a totally different experience than watching it normal. There are also billboard posters that are advertised around motorways, supermarkets etc.. That help make advertising effective to its full potential.

Trailer Analysis

In the beginning of the Suicide Bomb Trailer the use of establishing shot which showed a Security Guard patrolling a prison cell that included one of the villains, from a prison cell we associate that the people are only in cells because of bad behavior. This indicates that these people are criminals and have a reputation of behaving bad in the community.

After the establishing shot, the use of props like comfy slip-ons, multi-colored hair dye, and drinking tea while reading a book. All these things are shown to be essentials in everyday life reflecting her personality as very relax, chilled and laid-back. However it is strangely weird for her to be very calm about the environment she is in.

A montage was used to show how the Suicide Squad was formed, fast paced short cuts of all of the characters displayed help the audience acknowledge who they are creating a relationship or a bond between them all.  Also the most important used shot is the mid shot, the shot is effective at at all times as it shows unity within the squad together. Thus showing the audience that they are just equal to each other.

Each picture shows the ability of each individual indicating that they are a threat to others, by their supernatural powers. First off El’Diablo who can create fire but struggles to control it with ease, but when hes angry he is more threatening and powerful. Secondly we have Deadshot who in his name never misses a shot with his gun, in the film he seems more willing to sacrifice the world for his daughter which cares about. Thirdly Killer Croc who can use his predator like senses to hunt down men, the duo Harley Quin and The Joker both added already making the Suicide Squad even more like a death squad with a total of 9 people. However these people are being control by the government to carry out top secret missions, which can be dangerous. With a big team in order to do the mission safely they must be willing to work with each other, the key for them to be safe and make it alive.

Target Audience:

Suicide Squad film was produced by DC Entertainment thus has target audience of people who are into to comic books including only superheroes and villains. I think this film would be stereo typically more appealing to teenagers from ages 13-18, the film would be aimed at generally males because of how dominant they are in films, while having a niche appeal to females for heroes like Harley Quin.