The title of the film is called "Mad Max- Fury Road", in a big font size nearly covering the whole poster, this emphasises by makeing the film name stand out to the audience. We also see how the editor embedded a layered effect within the title and the actors with "Mad Max" being placed behind them while the "Fury Road" is directly infront of them. The main image we see is two people both holding guns and wearing ragged clothes with pieces of metal attached, this suggests that they are chained up like how prisoners are and have to be kept maintained for societys needs. In addition the character has a prop of a cage around his face giving us the sense he is dangerous and the main character of the film, on the other hand the women is crouching down which could indicate that she is helping him being apart of his journey for survival. We can tell that the tag line is placed right at the top to separate it from the credits and small details so that it stands out. It is also written in a free formed font giving the impression that it was hand written to represent the post-apocalyptic era. The credits are placed at the bottom of the poster which shown in majority of mainstream film posters, making it a convenient space as the important things would be placed above and the least important at the bottom. This also give recognition and contribution to the directors and producers in the company who took part in making the film together. The production name are placed at the bottom as well as the credits, gives contribution to the studios it was produced by but also audiences can tell if it is a good film by the past films the studio has created. The actors name are placed on top because the audience can see what famous actors that they are familiar with, the names correspond with the characters in the posters to show what type of character will be shown through the film giving a hint of his character personality. Furthermore the detail on the font of "Mad Max" has leftover stains of blood which is situated around the film name, could suggests how their world has being in chaos and how it may collide with another spieces causing greater chaos.
Trailer Analysis
In the beginning of the trailer for Mad
Max, we easily see the production company's Warner Brothers and Roadshow Films,
which are generally popular company's that the audience can relate to
especially when they have made successful films. The visual effects on the
company logo have been edited to relate to the theme of the film, being set in
a futuristic, dystopian and desert environment. In addition there are also red
blood being smudge across the logo which connotes anger, destruction and death,
this could linked to the idea of the theme being very hectic and everywhere.
Then a little scene is introduced with a
long-shot while panning to the right, setting the location of it being in the
desert we can see a car being followed by customised cars. This could suggest
that there was a difference in relationship between the two sets of car, one
being a ally and one being the enemy. But then the car is tipped and an
explosion occurs suggesting that there might be some violence contained
throughout the film .
Close-ups were often used for example the
close-up of the antagonist the mad crazy guy in the car, we can see a close-up
of his facial expression which seemed to be possessive and crazy. His facial
expression could suggests that he is mental and different than the rest of the
people but could indicate that he’s evil and a creepy character. The crazy guy
must have been through a lot in his past or neglected to act this certain way.
In the middle of the tease trailer we can
hear drums banging while the words “The world goes mad” are being
displayed every
drum beat. This creates tension and excitement with cut-shots of the journey in
the film. Also the words suggest that something terrible is going to happen
making the audience feel aware of the situation.
Actors names are shown while cut-shots of
scenes that have been in, by showing their names big and bold this will catch
out the audiences attention because they could be familiar with their names or
have seen them being involved in other film. This is good for the company
because people are more likely to watch their film because of the popular
actors included.
The ending of the trailers finished off
with the movie name, the soon come, as well as the credits to the people who
contributed to make the film. They did not include the movie date because it
was a tease trailer therefore it will be minimal than compared to a normal
trailer.
Front Cover Magazine
On the total film front cover a two shot
image is used with the two main characters from the'Mad
Max:Fury Road' film.
The way Max is positioned portrays to the audience that he is the dominant
character as he is standing in front of the female main character conveying
patriarchy.Max is also looking directly into the camera for a direct mode of
address to the audience. However the male main characters body language and
facial expression is conforming to the stereotype that men are always dominant.
hence why the female main character is standing behind the male main character,
implying he is in front to protect her.The woman is looking away from the
camera - looking at her surroundings this could imply to the audience that she
is unsure of where she is and is looking around for anything suspicious however
the man is confident and is looking straight into the camera.The use of a
mid-shot on this front cover is to make it able for the audience to see the
characters facial expression but also to see the background and the setting
they are in to help reveal the theme of the movie as well as the costumes and
iconography.
The mise-en-scene of this front cover insinuates to the audience that the genre
of this movie is a dystopian genre. the setting of the image gives this away as
there is smoke in the air and trucks and cranes that can destroy things
indicating to the audience that here is a theme of destruction. There is a
gun in the male main character , which also relates to the theme
of destruction as guns kill and damage. The female main character
also has a mechanical arm which relates to the theme of
destruction and the dystopian genre. the characters are
wearing protective clothing such as shoulder pads and bullet
proof vests,which shows the audience that there is danger included in this film
which is why they need to be protected. the colours used on this front cover
are Red, Black and white which symbolises danger, death, mystery, purity
and innocence.These contrasts of colours imply to the audience that these
themes are included in this film.Also these colours contrast well together
on the page.
The placement of the masthead behind the
male main character 'Tom Hardy' is a good selling point for the magazine. When
magazines are placed on the shelves in stores , the masthead is one of the
first things you see. Because Tom's head is over the masthead, that means that
it will be spotted when stacked on the shelves and due to his very good career
and popularity, people will pick up the magazine because they recognise him and
his work, they then would be interested in watching this movie because he is
starring in it.The placement of the title of the movie (in the middle) is also
a god choice of placement. Once someone from the targeted audience picks
up the magazine with Tom's head , they will instantly know the name of the
movie as it is the first thing you notice, due to its big, red font. The
language used on this front cover is very persuasive for example,
"epic", "exclusive", "ultimate", these verbs are
all superlatives which makes the audience feel like it is a must to purchase
this magazine as it has these "epic"contents inside. The title of the
magazine "Total Film" is in a white font with brown dirt like effect
seeping in. This can insinuate to the audience that these two main characters
are going to influence the majority which is the "MAD" people - and
take over the majority.
On the Empire magazine front cover a one
shot and mid shot is used. This is similar to the Total Film magazine , they
chose this so the background/setting and main characters facial expression can
be shown to the audience at the same time.Tom Hardy is the only character on
this magazine, insinuating he is the main focus of the film, and the audience
might sympathise or be on his side when they watch the film. This is most
likely to be the first front cover to be released as Tom Hardy is a well known
actor and he can act as a big selling point when previewing the film for the
first time compared to the Total Film magazine which may be second as it
introduces the second main character who is not as important as Max. Similarly
to Total film magazine, Tom Hardy's head is covering the masthead. Empire and
Total magazine both see Tom as a big selling point and are using him to sell
their magazines. The same limited colour palette is used on this front cover
(Red,Black,White) which when placed on top of each other make the writing clear
and can help highlight key points such as "2015 Preview" and
"Empire" for the audience. Both magazines have the same
iconography of the gun , which may be an important part of the image as is
gives away the genre of the movie. This front cover makes Max look like he
is the main hero in the movie however , in Total Film magazine front cover ,
they portray it as a team effort , and that both of them are the heros. Both f
these front covers use superlatives and persuasive language to engage the
audience and get them to pick up he magazine and purchase it. Both magazines
conform to the conventions that the images are of the characters in costumes
and their setting behind them , which gives a sense and taste of the film to
the audience.
No comments:
Post a Comment